Refreshing a Creative Brand for the Future
Creative Circle, a leading creative recruiting agency in NYC, was ready for a website refresh. Their existing site felt outdated, relying heavily on a craft-inspired aesthetic that no longer reflected their evolving identity. While they wanted a more modern and polished look, it was essential to preserve the core values of their brand.
Services:
Branding Exploration
Brand Guidelines
Creative Direction
Web Design
Before
After
Design Exploration
We explored multiple visual approaches to define the right aesthetic for Creative Circle’s next chapter. The goal was to strike the perfect balance between modern sophistication and creative energy—without losing the brand’s core identity.
Website
Design System
A custom coded website was built to reflected Creative Circle’s refreshed brand identity. The new site introduced a modern layout, clean typography, and strategic use of color to create a professional yet dynamic experience.
Daniella - Digital Project Manager Creative Circle
We had a wonderful experience partnering with Maddie on our website refresh. She was able to take our ideas and concepts and translate them into thoughtful, strategic designs—sharing UX best practices along the way. She used our existing brand guidelines to develop a fresh, elevated look that felt familiar, yet completely reimagined. Maddie also worked closely with our developer to ensure a smooth and seamless handoff from design to development. Her expertise, professionalism, and communication exceeded our expectations, and we’re so glad we had the chance to work with her on this project.